Senior Digital Fundraising Campaign Manager

Company: Natural Resources Defense Council
Location: Washington
Posted on: October 23, 2024

Job Description:

Senior Digital Fundraising Campaign Manager



Job Locations

US-NY-New York - US-DC-Washington





Job ID

2024-5534



# of Openings

1



Group

Communications






































Overview









NRDC is a non-profit environmental advocacy organization. We use law, science, and the support of 3.1 million members and online activists to protect the planet's wildlife and wild places and to ensure the rights of all people to clean air, clean water, and healthy communities. NRDC was founded in 1970 and our people helped write some of America's bedrock environmental laws, including the Clean Water Act and many of the implementing regulations. Today, our team of more than 700 lawyers, scientists, economists, policy advocates, communications experts, and others work across the United States and the globe from our offices in Beijing; Bozeman, Montana; Chicago; New Delhi; New York; San Francisco; Santa Monica; and Washington, D.C. Position Summary The Senior Digital Fundraising Campaign Manager will work closely with others on NRDC's Digital Advocacy and Fundraising team (DAF), the Communications and Membership Departments, issue experts and program staff, and our outside direct marketing agency to execute digital fundraising and engagement campaigns and projects for NRDC and the NRDC Action Fund. The Senior Digital Fundraising Campaign Manager will help drive big picture digital fundraising strategy, oversee online fundraising campaigns and projects, conduct online testing, analyze data and apply learnings, and more.













Responsibilities









To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the following essential functions:

• Develop, manage, and launch multi-channel digital fundraising campaigns and projects for NRDC and the NRDC Action Fund.
• Draft and edit detailed fundraising campaign plans in collaboration with the Director of Digital Fundraising, other staff, and outside consultants.
• Draft and edit compelling copy for fundraising deliverables such as emails, donation forms, SMS, P2P, digital ads, web copy, video scripts, and more.
• Coordinate planning and development of fundraising campaigns with a wide range of key teams and departments at NRDC.
• Develop and execute testing strategies and analyze and apply results to future efforts.
• Develop and produce campaign reports and leverage analyses to make data driven decisions moving forward.
• Ensure campaigns and other fundraising and advocacy efforts are helping the organization achieve fundraising, engagement, DEI, and audience acquisition goals.
• Partner in management of paid and earned acquisition strategies that grow our donor support base, including online advertising (search, display, social, etc.), chaperoned emails, list appends, and more.
• Run campaigns and develop tactics to acquire, retain, and upgrade monthly sustaining donors.
• Collaborate in the development of creative and impactful fundraising efforts on social media.
• Stay abreast of digital fundraising best practices, trends, and tools that will help drive more revenue, convert new donors, and better engage our audience.
• Develop occasional advocacy and engagement content. The above list of duties is not comprehensive but generally demonstrates the types of matters under this position's responsibility. Other duties may be assigned.
  
  
  
  
  
  
  
  
  
  
  
  
  
  Qualifications
  
  
  
  
  
  
  
  
  
  Education & Experience:
  • Bachelor's degree or higher in a related field
  • 4-7 years of professional experience in a digital fundraising campaign manager or higher role, ideally in the environmental, social justice, science, and/or health and wellness space.
  • And/or a combination of equivalent education and/or experience. Skills, Abilities, Competencies
    • Experience managing large multi-channel digital fundraising campaigns and projects in coordination with many stakeholders.
    • Knowledge of digital advocacy and fundraising best practices.
    • Strong digital copy writing skills. Must be able to draft punchy, motivating copy with clear cases for giving and calls-to-action, and must be able to translate complicated public policy and legal issues into effective direct response copy.
    • Proven project management expertise and experience using work management tools like Asana and Basecamp.
    • Experience working on tight deadlines to produce time sensitive campaign deliverables like breaking news email and SMS appeals.
    • Strong oral communication skills with a demonstrated ability to talk to different NRDC teams, participate actively in group meetings, lead brainstorms, etc.
    • Experience pulling and analyzing data and producing in-depth campaign reports.
    • Working knowledge of CRMs and their technical capabilities as they relate to digital strategy and campaign planning. Experience working with Springboard, Marketing Cloud, and Salesforce a plus.
    • Experience collaborating effectively with a team of many diverse stakeholders.
    • The ability to manage multiple competing priorities.
    • A passion for protecting our environment and addressing the climate crisis.
    • Competence with and commitment to diversity and inclusion; ability to be an effective partner with diverse colleagues, leaders and partners.
    • Ability to travel to NRDC U.S. based offices, approximately 10-15% annually
    • Commitment to NRDC's mission, values, and DEI principles NRDC is committed to advancing diversity, equity, and inclusion, both in our work and in our workplace. We believe that celebrating and actively welcoming diverse voices and perspectives is essential to solving the planet's most pressing environmental problems, and we encourage applications from candidates whose identities have been historically under-represented in the environmental movement. We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, religion, gender, gender identity or expression, marital status, sexual orientation, national origin, citizenship, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We offer competitive salaries, excellent benefits, and a supportive working environment. Salary is based on a nonprofit scale and is commensurate with skills and experience. Internal equity will be reviewed and considered to determine a final offer. For this position, the salary range is $104,000 to $115,000. The position you are applying for is part of the bargaining unit represented by The Washington Baltimore News Guild (WBNG / The Newsguild-CWA Local 32035). Our offices are open and we are operating in a hybrid model. We offer NRDCers flexibility, and we ask them to come into the office and spend meaningful time there in collaboration with their colleagues. We call this purposeful presence. As a science-based organization, NRDC aims to do our part to help contain the COVID-19 public health crisis. For the sake of health, safety, and equity, we ask that people be vaccinated unless they have an approved medical or religious accommodation or other exemption in accordance with state and local law. We consider a person to be vaccinated two weeks after receiving one full course of a CDC-approved vaccine. In accordance with state or local law, new hires will be asked to attest to vaccination, those wishing to do so may request medical or religious accommodations or other exemptions via NRDC Employee Relations. NRDC treats all vaccine-related data confidentially, in keeping with local, state, and federal laws. To apply, visit www.nrdc.org/careers and upload your resume and cover letter. Please mention where you saw this posting and upload any additional materials that showcase your abilities. Due to the high volume of applications, we will contact only those candidates we would like to interview. Please no phone calls, emails, or in-person resume drop-offs. If you experience technical problems while applying or if you are a person with a disability and need assistance applying online, please reach out to iCIMS Customer Care at 1-800-889-4422. For more about NRDC, visit www.nrdc.org.
      
      
      
      
      
      
      
      
      
      
      
      
      
      
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Keywords: Natural Resources Defense Council, Arlington , Senior Digital Fundraising Campaign Manager, Executive , Washington, Virginia