Senior Digital Advertising Manager

Company: Interactive Strategies
Location: Washington
Posted on: October 25, 2024

Job Description:

Are you a digital marketer looking to implement highly strategic and innovative advertising programs for meaningful nonprofits and professional associations? Do you value holistic, full-funnel strategies that take advantage of a range of digital advertising channels, including search (PPC), paid social, online display, online video and connected tv? Do you have experience with advanced advertising tools like Google DV360 and Campaign Manager 360 (DoubleClick)? Are you fluent and passionate about data and performance metrics? If yes, we'd love to meet you!
We're a leading digital agency in downtown Washington, DC, known for deep strategic thinking. Our mission is to empower people, teams, leaders, and brands to forge authentic relationships through transformative digital work. Together, we deliver on the promise of digital to improve lives, build community, and create positive progress in the world.
We've partnered with amazing clients, including Special Olympics, Boston Children's Hospital, Defenders of Wildlife, American Kidney Fund, American Society of Clinical Oncology and American Lung Association, to name a few. Our clients wanted to explore an agency that has new ideas in digital advertising; an agency that brings strong creative and digital storytelling; an agency that leverages multi-channel and data-driven strategies to bring strong improvements in online engagement and ultimately, revenue.
Responsibilities
Talent and passion matter more to us than years of experience, but here are the abilities we are looking for:

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• Develop and deploy impactful digital advertising strategies and campaigns that leverage best practices and dynamic new tactics.
  
• Develop conversion-driven paid media campaigns and execute the day-to-day management across Google Marketing Platform products (DV630, SA360, CM360, etc.), Meta, Google Ads, Microsoft Advertising, and other platforms.
  
• Select appropriate channels for paid media campaigns across video, social, search, display, and more.
  
• Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.
  
• Provide support and expertise across website analytics and tracking (Google Analytics, Google Tag Manager, etc.)
  
• Collaborate with our design and content teams to develop creative concepts and campaigns that attract and engage.
  
• Create comprehensive and integrated digital marketing strategies on multiple media channels that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.).
  
• Optimize digital advertising campaigns to maximize ROI across channels.
  
• Conduct paid media audits of our clients' digital marketing efforts to determine past performance and set benchmarks for future efforts.
  
• Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption as appropriate.
  
• Build strong client relationships through effective communication and project management.
  
  Requirements
  
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  • BS/MS degree in marketing or a related field.
    
  • 5-8+ years of digital advertising experience. Experience with nonprofits or professional associations is a big plus!
    
  • Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
    
  • Proven experience building, deploying and managing large-scale and advanced digital advertising campaigns across paid social, paid search and programmatic channels.
    
  • Experience managing programmatic advertising campaigns using an enterprise-level demand-side platform, such as The Trade Desk, DV360, Amazon DSP, Basis DSP, StackAdapt, etc. Hands-on experience with Google Marketing Platform products is a plus!
    
  • Experience making recommendations for optimizing landing pages and user funnels.
    
  • Strong analytical, entrepreneurial and data-driven thinking.
    
  • Up to date with the latest trends and best practices in digital marketing.
    
  • We are open to this being a remote position.
    
    We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things: (1) we care as much about quality as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you're at the office. We may be an agency, but we understand that you have a life outside of work.
    We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:
    
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    • Company-sponsored health, vision, and dental insurance
      
    • Pre-tax Flexible Spending Account (FSA)
      
    • Profit sharing
      
    • 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
      
    • Company-paid short-term and long-term disability
      
    • Company-paid Life and AD&D insurance
      
    • 11 paid holidays
      
    • 401k with company match
      
    • New business and employee referral bonus
      
      Annual Compensation: $85,000 - $105,000
      Location: Remote-US, Hybrid- Washington, DC.
      At Interactive Strategies, we foster a collaborative, innovative environment where people feel valued, respected, and free to push creative boundaries-all while finding balance between work, home, and life outside the office. As a certified LGBTBE business and equal opportunity employer, we prioritize workplace diversity, recognizing that diverse voices and perspectives are critical to producing great work and helping our clients represent themselves effectively.
      Interactive Strategies is an award-winning web design agency and digital marketing firm serving Washington DC, VA, and MD.
      #J-18808-Ljbffr

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